Associate Brand Manager

Company Overview

Milo’s Tea Company is one of the fastest growing beverage companies in the US. Our culture and operations are built on the belief that we can make a difference in the world. That’s why we put People First and strive to continually reduce our environmental impact on the planet. We leverage our world class operations and decades-long distribution partnerships to grow the footprint of our core products and create new, innovative beverage products.

• We are the #1 and fastest growing brand in the Refrigerated Tea Category in the nation.

• Our core mission is that we put people and the planet first and by doing this, it will be good for our business.

• We are committed to unlocking the personal genius of every associate and have a strong focus on growth and learning.

• Our Company is women-led (our Executive Team is 57% female) and strongly committed to Diversity, Inclusion and Belonging.

• We are committed to annual charitable giving by delivering upon our 1% profit pledge.

• We are Platinum Certified in Zero Waste Manufacturing; recycling, reducing, and reusing 95% of waste at all facilities.

Being a part of the Milo’s TEAm, you’ll get to collaborate with a group of passionate and high-performing people, where everyone feels empowered to do their best work and feels good about the work they’re doing.

And as a "People First" company, Milo’s is committed to the success and well-being of our associates, customers, and fans, no matter their gender, race or creed. Some of the great things offered that reflect our commitment include:

• Competitive salary with bonus opportunities for various roles

• 100% paid medical insurance for our associates and their families

• Free Mental Health, Financial Wellness, and Legal Counseling benefits

• 401K with a company match

• Company paid Life Insurance

• Tuition reimbursement assistance

• Continuous learning opportunities through various platforms and resources

• A robust parental leave program

• Care Relief Fund to help Associates in need

• Associate Assistance Program

• Paid volunteer time

Position Summary:

The Associate Brand Manager will collaborate closely with cross-functional teams to develop and execute brand strategies, develop marketing campaigns, analyze market trends to ensure that our products continue to resonate with consumers, and commercialize new products to enhance brand equity and increase market share.

Responsibilities:

• Brand Strategy & Execution: Assist in developing and executing brand strategies and marketing plans to increase brand awareness, drive product trial, and grow market share.
• New Product Development: Work with the product development team on innovation projects, including concept development, packaging design, and go-to market strategies.
• Cross-functional Collaboration: Work with various departments including sales, operations, finance, and R&D to ensure brand alignment and execution of initiatives.
• Performance Monitoring: Track key brand performance metrics, including market share, sales, and profitability, and provide regular reporting to senior management.
• Insights & Analytics: Analyze and interpret market trends, syndicated data, and consumer research to inform strategic decisions and identify growth opportunities. 
• Brand Loyalty: Build brand loyalty, drive trial, and encourage repeat purchases.

Supervisory:

This position does not have supervisory responsibilities.

Qualifications:

• Bachelor’s degree in business/marketing or related field required; Masters/ MBA preferred.
• 3+ years of experience in brand management, marketing, or related roles, preferably within Consumer-Packaged Goods (CPG) or beverage industry.
• Strong analytical skills with experience in data analysis
• Excellent communication and project management skills
• Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Strong understanding of digital marketing and e-commerce strategies.
• Experience with syndicated data sources (such as Nielsen/IRI)

Physical Demands:

This job is sedentary. Reasonable accommodations may be made to enable individuals with different abilities.