Director of Omnichannel Shopper Marketing

COMPANY OVERVIEW

Milo’s Tea Company is one of the fastest growing beverage companies in the US. Our culture and operations are built on the belief that we can make a difference in the world. That’s why we put People First and strive to continually reduce our environmental impact on the planet. We leverage our world class operations and decades-long distribution partnerships to grow the footprint of our core products and create new, innovative beverage products.

•  We are the #1 and fastest growing brand in the Refrigerated Tea Category in the nation.
•  Our core mission is that we put people and the planet first and by doing this, it will be good for our business.
•  We are committed to unlocking the personal genius of every associate and have a strong focus on growth and learning.
•  Our Company is women-led and strongly committed to Diversity, Inclusion, and Belonging.
•  We are committed to annual charitable giving by delivering upon our 1% profit pledge.
•  We are Platinum Certified in Zero Waste Manufacturing; recycling, reducing, and reusing 95% of waste at our facilities            

 By being a part of the Milo’s TEAm, you’ll get to collaborate with a group of passionate and high-performing people, where everyone feels empowered to do their best work and feels good about the work they’re doing.

And as a "People First" company, Milo’s is committed to the success and well-being of our associates, customers, and fans, no matter their gender, race, or creed. Some of the great things offered that reflect our commitment include:

And as a "People First" company, Milo’s is committed to the success and well-being of our associates, customers, and fans, no matter their gender, race, or creed. Some of the great things offered that reflect our commitment include:

•  Competitive salary with bonus opportunities for various roles
•  100% paid medical insurance for our associates and their families
•  Free Mental Health, Financial Wellness, and Legal Counseling benefits
•  401K with a company match
•  Company-paid Life Insurance
•  Robust Wellness Program
•  Tuition reimbursement assistance
•  Continuous learning opportunities through various platforms and resources
•  Paid parental leave benefit
•  Care Relief Fund to help Associates in need
•  Associate Assistance Program
•  Paid volunteer time

Position Summary:

The Director of Omni Shopper Marketing is responsible for working cross-functionally to develop and execute marketing strategies across channels to increase brand awareness and customer engagement while ensuring a consistent customer experience. This role involves creating strategies that meet business goals, determining the best way to reach target audiences, using data for customer segmentation, and measuring campaign performance.

Responsibilities:

• Omni Channel Strategy Development: Develop and implement comprehensive omni channel marketing strategies that integrate online and offline activities to drive sales and brand engagement. Ensure a seamless experience across all consumer touchpoints. Develop best-practices and Omni thought-leadership.  

• Customer Marketing:. Create and execute programs that enhance the shopping experience and drive purchase behavior. Collaborate with retailers to develop joint marketing initiatives and promotions. Develop targeted marketing campaigns to engage and retain customers, leveraging data and insights to personalize communications. Aid the customer area teams in executing cross-functional JBP strategy.

  • Retail Media Network Management: Lead the planning and execution of campaigns on retail media networks, optimizing performance through data-driven insights. Build and maintain strong relationships with retail partners to ensure effective collaboration and execution of marketing initiatives.

  • Cross-Functional Collaboration: Work closely with brand marketing, sales, product development, and other internal teams to ensure alignment and execution of marketing plans. Coordinate with external agencies and vendors to support marketing activities. Communicate with leaders on Omni budget cascades, tactical plans, and performance reporting.

  • Performance Analytics & Budget Management: Own and manage the omni marketing budget, ensuring efficient allocation of resources and maximizing ROI. Monitor and report on the performance of marketing campaigns, providing actionable insights and recommendations for continuous improvement.

  • Leadership and Team Development: Lead a team, fostering a collaborative and innovative work environment. Provide guidance and coaching to support team members to achieve business goals.

Supervisory:

This position has supervisory responsibilities.

Qualifications:

• 7+ years of experience in shopper or omni marketing

• People management experience required

• Consumer package goods industry experience or similar experience preferred

• Strong sales, marketing, media/creative, category planning and/or analytical background

• Strong oral and written communication skills, including reporting and presentation skills

• Excellent organization and project management skills

• Ability to work autonomously with minimal direction

• Savvy with business intelligence tools/software and budget management

• Ability to effectively summarize sophisticated information upwards and influence sales leadership to drive appropriate action

• Strong at forging internal/external relationships and commanding trust/respect of others

• Proven track record to coordinate a strategic vision and a team of individuals in a fast-paced, results driven environment

• Ability to interpret retailer media plans and expected performance metrics.

• Understanding of e-commerce and e-content infrastructure necessary to drive both instore and grocery pick up/Delivery sales.

• Experience with Retail Media Networks and retailer search strategies.

• Background in agency, retail media, digital media

Critical Competencies: 

☒ Building Relationships

☒ Process Driven

☒ Coaches & Develops

☒ Holds Others Accountable

☒ Purposeful/Strategic

☒ Critically Evaluates