Vice President of Marketing

COMPANY OVERVIEW

Milo’s Tea Company is one of the fastest growing beverage companies in the US. Our culture and operations are built on the belief that we can make a difference in the world. That’s why we put People First and strive to continually reduce our environmental impact on the planet. We leverage our world class operations and decades-long distribution partnerships to grow the footprint of our core products and create new, innovative beverage products.

•  We are the #1 and fastest growing brand in the Refrigerated Tea Category in the nation.
•  Our core mission is that we put people and the planet first and by doing this, it will be good for our business.
•  We are committed to unlocking the personal genius of every associate and have a strong focus on growth and learning.
•  Our Company is women-led and strongly committed to Diversity, Inclusion, and Belonging.
•  We are committed to annual charitable giving by delivering upon our 1% profit pledge.
•  We are Platinum Certified in Zero Waste Manufacturing; recycling, reducing, and reusing 95% of waste at our facilities            

 By being a part of the Milo’s TEAm, you’ll get to collaborate with a group of passionate and high-performing people, where everyone feels empowered to do their best work and feels good about the work they’re doing.

And as a "People First" company, Milo’s is committed to the success and well-being of our associates, customers, and fans, no matter their gender, race, or creed. Some of the great things offered that reflect our commitment include:

And as a "People First" company, Milo’s is committed to the success and well-being of our associates, customers, and fans, no matter their gender, race, or creed. Some of the great things offered that reflect our commitment include:

•  Competitive salary with bonus opportunities for various roles
•  100% paid medical insurance for our associates and their families
•  Free Mental Health, Financial Wellness, and Legal Counseling benefits
•  401K with a company match
•  Company-paid Life Insurance
•  Robust Wellness Program
•  Tuition reimbursement assistance
•  Continuous learning opportunities through various platforms and resources
•  Paid parental leave benefit
•  Care Relief Fund to help Associates in need
•  Associate Assistance Program
•  Paid volunteer time

Position Summary:

Responsible for leading marketing and brand communication strategy and implementation to grow Milo’s authentic, unique position in the marketplace.

Responsibilities:

• Develop and execute marketing and brand strategies focusing on data-driven, cross-functional plans to lead consumer and customer marketing. Strategic programs may include go-to-market planning, shopper marketing (omnichannel), sales enablement, new product introduction, advertising, social media, DTC program development, field marketing and events, and demand generation.
• Lead a talented team while nurturing Milo’s strong culture, entrepreneurial spirit and TEAm values and provide strategic and tactical support to ensure success of programs and goals including:

• Define, develop, and integrate clear product positioning and messaging, differentiating our products and resonating with target core and expansion markets and consumer segments.

• Blend consumer and customer insights through an entrepreneurial lens, competitive analyses and other market intelligence to accelerate brand awareness and dominance and grow Household Penetration.

• Create and track optimal ROI of brand activation to ensure the right spend on the right strategies while pivoting when necessary to maximize impact.

• Actively participate in the sales process and bring the marketing lens to ensure ongoing alignment between marketing and sales on how to deliver against consumer and customer needs and objectives.

• Partner with cross functional teams on product launches and integration activities to drive brand awareness and demand.

• Lead the development of multiyear Marketing Plan and Budget designed to increase brand awareness and drive Household Penetration within established brand guardrails with an entrepreneurial lens. Build and get alignment on the long-term destination for all aspects of brand development. 

• Contribute to the strategic planning process; facilitate departmental and company-wide adoption of strategic initiatives and deliver performance measures to support the strategy.

• Work with the Executive Team and all functions to continuously improve corporate efficiency and effectiveness; drive sales and savings; and cultivate a departmental and corporate culture focused on team and corporate values.
• Responsible for coaching, developing, and advancing marketing and brand communications team members with a focus on best in-class capabilities, bench strength, cross functional TEAmwork and TEAm member growth.
• Strongly support Milo’s Responsibility commitment which includes environmental, social and corporate governance components.
• This position is responsible for holding immaculate standards of Food Safety.

Supervisory:

This position has supervisory responsibilities.

Qualifications:

• Bachelor’s degree in marketing or related field
• MBA preferred.
• Minimum of ten years of consumer-packaged goods industry experience required, with food or beverage preferred.